Tuesday, April 14, 2009
One Day without Shoes
Did you know that more than 40% of people do not own a single pair of shoes? That's a tough one to imagine since I know I am guilty of more than a few pairs in my own closet.
Tom's Shoes is fighting to end this statistic, by putting a pair of shoes on every child's feet. Tom's= shoes for tomorrow and the idea is simple: for every pair of their shoes you purchase, they donate a pair to a child in need. One for One. Pretty cool concept.
This Thursday, Tom's is hosting "One Day without Shoes." A global campaign asking people to go barefoot for one day and its coming to Athens!
One Day without Shoes at UGA will take place on Brumby Beach (the grassy field in front of the freshman high rise dorms on campus) from noon to 6 p.m. on Thursday, April 16.
Come out and become a kid again, dance barefoot to live music, jump shoeless on our moonwalk and watch the TOMS Shoes documentary to learn more. If you already own a pair of TOMS shoes, "Style Your Sole" and decorate your own signature pair.
The best part? It's free and everyone is invited, not just students.
I was introduced to Tom's a little over six months ago and fell in love with this cause. Plus the shoes are super comfortable and cute, when does that happen? Before you go out shopping next consider Tom's. Stop by on Thursday, who knows maybe you will end up with one more pair in your closet?
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3 comments:
interesting, maybe if Toms, Crocs, Uggs, Varvatos, DG, Skull Candy, etc. didn't sell such overpriced shoes in suburban malls, people could actually afford them. $58 for a pair of canvas shoes? Really? Who do they think they are.
Since Tom's does donate a pair to a child in need you are essentially paying for two pairs. Also, they are rarely sold in high traffic stores, as most of Tom's campaigning is done grassroots through word of mouth and their website! :)
The canvas shoes aren't $58, they're $44, which is what most people would spend on a pair of shoes anyway. The price of the shoe covers two pairs, one for the consumer and the donated pair for a child. TOMS has given over 140,000 pairs of shoes since its beginning in 2006, and will give over 300,000 in the next 12 months. One for one.
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